Download the strategic framework for streaming TV advertisers — and learn how to capture the Halo of Relevant Attention before, during, and after the tournament.

The 2026 FIFA World Cup is the biggest media event ever hosted on U.S. soil. And most of the attention won't happen during the 90 minutes.

In 2022, short-form VOD generated 4X as many views as live coverage in North America. The fans who care most about this tournament are Gen Z and Millennials who stream free, consume highlights obsessively, and follow the stories around the game as much as the game itself.

That's the Halo. And it's where the real advertising opportunity lives.

This strategic framework from IRIS.TV covers:

  • Why the Halo generates more inventory — and more receptive audiences — than live broadcasts alone
  • How official sponsors and non-sponsors each have a winning path
  • The three tournament phases and how to allocate budget across them
  • Local diaspora storylines that unlock precision targeting in host markets
  • The contextual categories that drove 2–5X conversion lifts in comparable event campaigns

Whether you're defending a sponsorship investment or conquesting relevant attention without paying for rights, this is your playbook.

This material is not affiliated with, endorsed by, or sponsored by FIFA. FIFA World Cup and related marks are trademarks of FIFA. All references are used solely for descriptive purposes and do not imply any association with or endorsement by FIFA.

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