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The Hollywood Reporter-Billboard Media Group has consistently innovated with video to build and grow its audience across its industry-leading portfolio of brands. In this case study, hear from their digital media team about how they are enhancing the performance of their video content through recommendations and personalization, the value of data in their programming strategy, and future plans for video.


  • How THR/Billboard are utilizing IRIS.TV’s video programming platform to deliver a more personalized video experience for their audience
  • How enhanced personalization and recommendations have driven an increase in engagement and monetization
  • What role data plays in their programming strategy

We engaged IRIS.TV to help us provide a personalized approach to presenting videos to our users. IRIS.TV did this by powering our video players within our most popular content categories in a way that engaged consumers to watch more videos.

Nathan McGowan
VP, Product, The Hollywood Reporter & Billboard