IRIS.TV Campaign Manager™ enables publishers using the IRIS.TV Video Programming Platform to program branded content campaigns in-stream to targeted users.
Campaigns programmed by IRIS.TV are ad-blocker resistant and are served only to engaged users preserving the user experience and producing performance metrics that enable marketers to more clearly assess ROI.
Instead of driving audiences to dedicated landing pages and waiting on clicks, Campaign Manager™uses IRIS.TV’s personalization engine to program branded video to the right user across all video entry points.
With in-stream video programming, marketers, for the first time, can serve branded campaigns organically to targeted audiences on premium publisher owned & operated destinations.
"IRIS.TV Campaign Manager will enable agencies and brands to better engage targeted audiences as it solves many of the global operations and business challenges that have limited branded content distribution from reaching its true potential. In-stream programming is the future of branded video and IRIS.TV with its combination of A.I. personalization, predictive analytics and prescriptive insight, is ahead of the curve and establishing the practices which will soon become industry standards."
"IRIS.TV Campaign Manager™ is easy to use and quick to implement. Upon launch, we saw an instant lift in our branded video campaigns. With the ability to distribute branded content in-stream to our viewers, we not only meet our guarantees, but also maintain our high editorial standards and continue to provide our users with highest quality user experience. We also now have unique prescriptive data on our campaigns, which has enabled us to make smarter strategic decisions."